November 22, 2008, Saturday, 326

Purpose of Bitmunk Watermarking

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Let's say that you have created an amazing song or video and you want to sell it on Bitmunk. You probably wouldn't mind if whoever buys your work shows it to their friends, or copies it to another computer in their house or even makes a couple of copies for their friends. However, you would mind it if they put it on a public website and let everybody get it for free... especially if you make a living selling that song or video.

The songs you buy on Bitmunk are watermarked for two reasons:

  1. To make sure that the artists get paid.
  2. To make sure that you can prove that you own the song.

Watermarking allows you to prove and defend your ownership of the file at any time. It also gives the artist some insurance that you are not going to start handing out free copies to everybody on the Internet. Since your digital receipt is embedded in the file, anybody that gets their hands on the file will know that you were the person that last purchased the file, and thus were the last person to distribute the file.