From DBWiki
Your name is required so that your credit card can be verified. You must enter both your first name and your last name as they appear on your credit card. Everybody that buys or sells on Bitmunk must verify their identity before performing any transactions. None of your personal information will be distributed, we require it so when somebody buys from or sells to you, they are doing business with a real person (or legal entity).
Once you have entered your name and successfully charged an account with a credit card, your name will be locked as your identity and you will not need to enter it again the next time you charge an account.
